Ayurveda has been a medical system which knew its time was coming. Unfortunately, ayurveda was often presented in a reductive way as yoga which was only one aspect of a more cosmological theory.
Second, ayurveda became an extension to the spirituality industry where major gurus like Sri Sri Ravi Shankar popularised it but as an extension of their spirituality.
The transition to Patanjali can be seen in three steps. First, Ramdev becomes a popular and a populist hero by advocating yoga and claiming that Western medicine, as practised by MNCs, was a con game adding to the inequality in our society.
Second, this argument acquires a different pace as he hyphenates politics with spirituality. He talks openly of the politics of medicine and makes it a part of the wider BJP wave. Third, he moves from politics to production and creates in Patanjali a household name to rival the likes of P&G and Hindustan Lever.
There are too many factors behind the success story of Patanjali lets now get a litter bit deeper and analyse.we all know that Patanjali is not the first company to provide ayurvedic products there are too many companies before patanjali so whats the difference lets analyse.As I said there are too many factors but the major factor I found is that If you notice that before Patanjali ayurvedic companies like Baidyanath selling like its products in old conventional style like churan,chatni or like mainstream ayurveda so Patanjali found an big opportunity here in Indian market that is delivering pure and healthy products through FMCG sector which is easily used by everyone in daily life.also Patanjali started delivering its ayurveda products through daily life FMCG products at a reasonable or in some cases cheaper rate.
Ramdev, who is driven around in a white Range Rover Evoque, initially found fame as a yoga evangelist, teaching the benefits of the Indian physical and spiritual discipline through television channel Aastha since 2000..
USE AYURVEDA ....
Second, ayurveda became an extension to the spirituality industry where major gurus like Sri Sri Ravi Shankar popularised it but as an extension of their spirituality.
The transition to Patanjali can be seen in three steps. First, Ramdev becomes a popular and a populist hero by advocating yoga and claiming that Western medicine, as practised by MNCs, was a con game adding to the inequality in our society.
Second, this argument acquires a different pace as he hyphenates politics with spirituality. He talks openly of the politics of medicine and makes it a part of the wider BJP wave. Third, he moves from politics to production and creates in Patanjali a household name to rival the likes of P&G and Hindustan Lever.
There are too many factors behind the success story of Patanjali lets now get a litter bit deeper and analyse.we all know that Patanjali is not the first company to provide ayurvedic products there are too many companies before patanjali so whats the difference lets analyse.As I said there are too many factors but the major factor I found is that If you notice that before Patanjali ayurvedic companies like Baidyanath selling like its products in old conventional style like churan,chatni or like mainstream ayurveda so Patanjali found an big opportunity here in Indian market that is delivering pure and healthy products through FMCG sector which is easily used by everyone in daily life.also Patanjali started delivering its ayurveda products through daily life FMCG products at a reasonable or in some cases cheaper rate.
Ramdev, who is driven around in a white Range Rover Evoque, initially found fame as a yoga evangelist, teaching the benefits of the Indian physical and spiritual discipline through television channel Aastha since 2000..
USE AYURVEDA ....
